Tracy and I have worked together since 2004, on a wide range of projects. Whatever the industry, Tracy can quickly develop a strong understanding of the client and its business objectives, and how public relations tactics can drive awareness and results.
Along with her team, Tracy is always learning and growing to meet her client’s needs, while staying grounded in the core tactics that work – telling the right story to the right people at the right time, using the right medium. I appreciated this balance. I never felt the team was recommending an approach “just because.” Their advice comes from a place of real understanding. That understanding expands to Tracy’s relationships with clients, too. She has a knack for listening and cares deeply about the business and the people that run it.